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What are SEO and its Importance?

What is SEO?

SEO can be regarded as a series of rules and guidelines required by websites in order to optimize their search engine to improve search engine rankings. Abiding to the SEO rules help make the site more interactive and faster for the users.


Why is SEO important?

  • It is a fact that the majority of the traffic users click on the first five links that appear on top of the page. If you wish the same for your website, it is crucial to abide by the rules for your site to appear on the top five links.
  • Following good SEO practices is not merely about optimizing the search engine but enhancing the user interactivity and experience of the website.
  • The website can gain more customer trust by having top positions maintained on the keyword researched by users.
  • Did you know that pursuing SEO rules can place you ahead of completion? For example, two websites are selling similar things, and then the optimized search engine website is likely to maintain more traffic and generate more sales as well.
  • SEO is an excellent means of publicizing your website on the social media platform. Users who click and find your respective sites to be intriguing are for a fact to more likely share the website and promote it on social media platforms such as Facebook, Twitter, Google+ and other channels.
  • Websites can run much smoother with SEO. Did you know that sites with more than one author can benefit from the SEO both, directly and indirectly? A significant increase in search engine traffic is regarded as the direct benefit whereas establishing a common framework to refer before posting materials on the site is considered to be the indirect benefit.
  • SEO practices are always being updated. It is a crucial property for the success of the website. If the website’s content is not evaluated from time to time frequently, it can lead to hinder improvement and reduce success. So make sure to be proactive and monitor for any significant algorithm changes.
  • SEO aids in understanding the environment of the web by being in the loop of any significant changes taking place in search.
  • SEO is more of a business investment as compared to marketing cost. Moreover, it is relatively cheap as compared to the prospective earnings that can be gained with more traffic and investment.


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